The much-anticipated digital avatar of Luo Yonghao recently made its debut on Baidu's e-commerce platform and achieved remarkable results. According to reports, within just 26 minutes of going live, the goods and services transaction volume (GMV) of the digital avatar exceeded the sales amount generated by Luo Yonghao's real-life persona in an hour, showcasing the immense potential of digital avatar live streaming for product promotion.
Baidu introduced that the success of this first live streaming session of Luo Yonghao’s digital avatar was mainly due to breakthroughs in key technologies such as high-persuasion digital avatars. These technological advancements have led to a qualitative leap in the interactivity and expressiveness of digital avatar hosts.
Data from Baidu's e-commerce platform shows that the platform has already accumulated over 100,000 digital avatar hosts, widely applied in dozens of industries including e-commerce, education, and healthcare. The introduction of these digital avatar hosts not only helped merchants reduce their average live streaming operation costs by more than 80%, but also achieved a significant increase of 62% in GMV, fully validating the immense feasibility of digital avatar live streaming in the commercial sector.
The impressive performance of Luo Yonghao’s digital avatar this time undoubtedly injected a strong boost into the application of digital avatar live streaming technology in the e-commerce field, signaling that digital avatars will play an increasingly important role in the live product promotion sector in the future.
