streaming

Luo Yonghao's digital person achieves success in its first live broadcast on Baidu e-commerce: GMV exceeds that of a real person in an hour in 26 minutes

The much-anticipated digital avatar of Luo Yonghao recently made its debut on Baidu's e-commerce platform and achieved remarkable results. According to reports, within just 26 minutes of going live, the goods and services transaction volume (GMV) of the digital avatar exceeded the sales amount generated by Luo Yonghao's real-life persona in an hour, showcasing the immense potential of digital avatar live streaming for product promotion.Baidu introduced that the success of this first live streaming session of Luo Yonghao’s digital avatar was mainly due to breakthroughs in key technologies such as high-persuasion digital avatars. These technological advancements have led to a qualitative leap in the interactivity and expressiveness of digital avatar hosts.Data from Baidu's e-commerce platform shows that the platform has already accumulated over 100,000 digital avatar hosts, widely applied in dozens of industries including e-commerce, education, and healthcare.

6/16/2025 11:01:50 AM

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