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LVMH

How is LVMH using AI technology to cope with the downturn in the luxury goods market?

How is LVMH using AI technology to cope with the downturn in the luxury goods market?
As the luxury market faces challenges of slowing growth, LVMH is turning its attention to artificial intelligence (AI) technology in an effort to enhance operational efficiency and customer retention. The group, which owns renowned luxury brands such as Tiffany, Dior, and Celine, recently revealed that AI will play a crucial role in their response to market changes.Over the past four years, LVMH has collaborated with Google Cloud to build a centralized data platform that consolidates data from its 75 brands. They are now applying predictive AI, generative AI, and intelligent agents across various areas, including supply chain planning, pricing, product design, marketing, and personalized experiences.
6/16/2025 9:48:51 AM
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LVMH 如何用 AI 技术应对奢侈品市场寒潮？

LVMH 如何用 AI 技术应对奢侈品市场寒潮？
在奢侈品市场面临放缓的挑战时，LVMH（路威酩轩）正把目光投向人工智能(AI)技术，力求提升运营效率和客户留存。 该集团的品牌涵盖了如蒂芙尼、迪奥和凯伦等知名奢侈品，最近透露，AI 将在他们应对市场变化中发挥重要作用。 过去四年，LVMH 与谷歌云合作，建立了一个集中数据平台，整合了旗下75个品牌的数据。
6/10/2025 3:00:56 PM
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阿里云拿下高奢品牌 LV 母公司五年长期合约，整合通义千问 AI 技术

阿里云拿下高奢品牌 LV 母公司五年长期合约，整合通义千问 AI 技术
感谢LV 高奢品牌母公司酩悦・轩尼诗-路易・威登集团（LVMH）宣布将和阿里巴巴进一步深化合作，在延长五年合作伙伴关系的基础上，通过阿里云及通义模型来优化高端零售体验。LVMH 集团自 2019 年起开始采用阿里云支持业务发展，目前正在利用阿里云的一站式数据管理工具 Dataphin 支持“LVMH ATOM”项目，为中国客户提供个性化服务。此外，LVMH 集团和阿里云还在云计算和大数据领域展开了合作。此次合作关系延长是在天猫与蒂芙尼和尚美巴黎和奢侈品零售业务整合之后展开。IT之家从公告获悉，阿里巴巴将阿里云的生成
5/22/2024 6:40:58 PM
汪淼
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