On June 13, 2025, OpenAI announced a major upgrade to the ChatGPT Search function, further enhancing its search quality and user experience. It is reported that this update enables ChatGPT to provide more precise and intelligent responses while supporting longer dialog context memory. This means that when users perform complex queries or long-term interactions, ChatGPT can better understand their needs and reduce repetitive answers, providing a smoother experience for users. OpenAI stated that the new version may take slightly longer to generate answers, but the comprehensiveness and accuracy of the search results have been significantly improved.
Technical Breakthrough: Image Search and Project Function Optimization
In addition to the improvements in text search, ChatGPT Search has now added an image search function, allowing users to query related content by uploading images. This feature provides users with more diverse interaction methods. Moreover, the "Projects" function of ChatGPT has also been upgraded, adding more powerful research, planning, and organizational tools. Users can manage relevant conversations, documents, and instructions more efficiently within the "Projects" module, transforming ChatGPT from a single chat tool into a comprehensive productivity hub.
Market Competition: Challenging Google
Since its launch, ChatGPT Search has been positioned by OpenAI as a strong competitor to Google Search. By integrating natural language processing and real-time web search, ChatGPT can quickly provide answers and summarize web content with verifiable source links, offering users a more intuitive way to access information. OpenAI stated that this upgrade aims to further challenge Google's dominant position in the search field, providing users with a more efficient and humanized search experience.
Future Prospects: Continuous Iteration and User Feedback
OpenAI emphasized that the optimization of ChatGPT Search depends on user feedback. In the future, OpenAI plans to introduce a real-time feedback mechanism to further improve the performance of the search function, ensuring it can adapt to diverse user needs. Additionally, OpenAI is exploring how to use personalized settings to allow users to flexibly adjust the behavior of ChatGPT to meet the needs of different cultural backgrounds and usage scenarios.
As a pioneer in the AI field, OpenAI has not only demonstrated breakthroughs in natural language processing and search technology through this upgrade of ChatGPT Search, but also further consolidated its leading position in the field of AI-driven productivity tools. AIbase believes that as ChatGPT continues to iterate, its potential in search, productivity tools, and even broader AI application scenarios will be further unleashed, potentially reshaping the way users interact with information.
