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Apple Utilizes AI Tags to Enhance App Store Discoverability; iOS 26 Developer Beta is Now Available

Apple is planning to significantly enhance the discoverability of applications in the App Store by introducing AI tagging technology. This innovative feature has been released with the iOS26 developer beta version, aimed at more accurately categorizing and presenting applications.Although these AI-generated tags are not yet visible in the public-facing App Store and do not currently impact the existing search algorithms, their rollout signals a major transformation in the App Store's search ranking mechanism.According to a recent analysis by Appfigures, an application intelligence provider, it is suggested that the metadata of application screenshots has started to influence search rankings, and it is believed that Apple may extract text from the screenshot descriptions.

6/16/2025 11:01:49 AM

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