luxury

How is LVMH using AI technology to cope with the downturn in the luxury goods market?

As the luxury market faces challenges of slowing growth, LVMH is turning its attention to artificial intelligence (AI) technology in an effort to enhance operational efficiency and customer retention. The group, which owns renowned luxury brands such as Tiffany, Dior, and Celine, recently revealed that AI will play a crucial role in their response to market changes.Over the past four years, LVMH has collaborated with Google Cloud to build a centralized data platform that consolidates data from its 75 brands. They are now applying predictive AI, generative AI, and intelligent agents across various areas, including supply chain planning, pricing, product design, marketing, and personalized experiences.

6/16/2025 9:48:51 AM

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